Optimizing HIV Home Testing

In partnership with CDPH and takemehome.org, we're working to end the HIV epidemic with Free HIV Home Testing. Our omnichannel campaign empowers individuals and communities by offering convenient, confidential, and no-cost HIV testing kits that can be taken in the comfort of their own homes.

During the initial pilot, we helped to increase the volume of HIV home testing across California while developing new ways to bring down the cost/order and increase overall testing.

Previous
Previous

Oceania Cruises: Dynamic Campaign Optimization