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Mpox Education and Prevention.
We’re proud to partner with the Office of AIDS at CDPH to help with their work to end the HIV epidemic (EHE) in California. With several years’ experience within the space, OA was also able to leverage our experience to help fight Monkeypox (MPX) across the state in 2022. With support from Verso Creative, we developed CDPH’s latest MPX campaign which aimed to increase reach and awareness among targeted audiences with diversified, audience appropriate messaging.
The campaign resulted in significant engagement increases among the target audience - resulting in CPC improvements ranging from 77%-95%.