Pop-Up Provider

In partnership with CDPH, we developed and launched "Pop-up Provider," a series of humorous scenarios where people in intimate situations are surprised by the sudden appearance of a health care provider who gives them sound information or advice regarding their sexual health. These concepts employ humor to reduce the stigma around conversations about sexual health and to make providers seem more approachable while imparting important information to the audience. The “PUP” spots are a part of a larger sexual health normalization campaign to encourage Californians to take a more thoughtful and proactive approach to managing their sexual health. By increasing the visibility of and education around effective prevention practices, including testing and vaccination, we’re lowering stigma and improving sexual health outcomes.